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Paul R. Cardillo
2016 JD Court, Chapel Hill, NC 27516
(919) 593–1888 /

University of North Carolina at Chapel Hill                     Chapel Hill, NC

Finance and Operations Service Center of Excellence

Website and Digital Services Specialist: April 2016–Present

  • Provide strategic support and guidance for Finance and Operations division-wide digital communications.
  • Develop and edit content including copy and graphics across 14 departmental WordPress websites.
  • Produce and distribute four e-newsletters across the division, tracking delivery and open rates.
  • Review departmental websites for accessibility issues using resources including webAIM, tota11y and aXe.
  • Complete accessibility remediation with jQuery, JavaScript, CSS and HTML solutions on all sites to address accessibility issues and maintain compliance with WCAG 2.0 guidelines.
  • Develop training materials and general guidelines for website related activities and WordPress use within the division.

UNC Student Stores

Website Merchandising and Marketing Manager: March 2013–March 2016

  • Contributed to a 300% growth in online sales with the implementation of an integrated marketing approach to online merchandising.
  • Managed and maintained UNC Student Stores’ e-commerce website, including a full site redesign in July 2014.
  • Coordinated market research and rebranding projects with the store marketing team.
  • Developed, implemented and marketed a campus organization/departmental ordering program for University-licensed merchandise.

Bull’s Head Bookshop Retail Marketing Assistant: October 2010–March 2013

  • Received shipments from publishers and vendors and confirmed inventory levels.
  • Communicated Bull’s Head purchasing options to University department managers and administrative staff.

Merge Records                                                                  Durham, NC

Sales and Marketing Director: September 2000–October 2009

  • Managed sales and marketing functions for all releases, including two Billboard top 10 debuts.
  • Developed sales and marketing materials, including one sheets and PowerPoint presentations for all releases.
  • Prepared financial information and compiled industry data for weekly reports at staff meetings.
  • Supervised retail assistant, mail-order department, and shipping and receiving department.
  • Organized and stage-managed several music festival events.

Film and Television Licensing Coordinator: September 2000–December 2005

  • Developed and maintained relationships with film and television music licensing professionals.
  • Reviewed and edited legal documents for approval of master use licensing.

Redeye Music Distribution                                               Haw River, NC

Regional Sales Representative: September 1997–September 2000

  • Developed and maintained a national customer database.
  • Developed marketing programs and sales tools.
  • Assisted in management and training of field sales representatives.

Professional Musician                                                       Chapel Hill, NC

Bassist/Guitarist/Publicist: October 1992–June 1998

  • Played bass and guitar in several touring and recording rock bands.
  • Booked, organized and publicized shows, including a successful fundraiser for Musician’s Health Benefits Alliance.
  • Held several part-time jobs in retail and in food service with responsibilities including management, scheduling, marketing and customer service.

International Paper                                                          Purchase, NY

Corporate Communications Coordinator: May 1990–September 1992

  • Compiled and distributed a daily news summary to the CEO and operating managers.
  • Wrote and edited articles for employee newsletter with a circulation of over 50,000.
  • Wrote and edited corporate press releases for quarterly earnings.
  • Contributed to annual report and quarterly investor relations publications.
  • Assisted Media Relations Director with focused print media campaigns regarding state and federal environmental legislation.


University of North Carolina at Chapel Hill                                       Chapel Hill, NC

School of Information and Library Science
Non-degree Graduate Studies, Spring 2016–Present

Focus on Information Science, Web Architecture and Web Development
  • Completed 12 credit hours of study through June 2018
  • Coursework in Python, PHP, JavaScript, jQuery, HTML5 and CSS
  • Database work with XML and JSON libraries

Manhattanville College                                                                       Purchase, NY

Bachelor of Arts in Communication Arts, May 1990

  • Kenneth F. Johnson Leadership Scholar 1988
  • Editor-in-Chief TOUCHSTONE campus newspaper, September 1987–May 1988
  • Four-year letter winner, varsity lacrosse